- calendar_today September 2, 2025
Apple might have found an unprecedented workaround to President Donald Trump’s trade war: stroke the president’s ego. On Wednesday, Trump said that Apple would be exempt from an upcoming 100 percent tariff on semiconductors, a fee that would have made iPhones far more expensive in every market around the world. The exemption, as reported by Reuters, was granted on the same day that Apple promised another $100 billion in U.S. investments and delivered Trump a personalized statue made of glass and 24-karat gold.
“The trophy, as we call it, was made by Corning, which is an Apple partner that has made specialty glass for the iPhone for many, many years,” Apple CEO Tim Cook told reporters. “It’s a large circle cut into a very large piece of glass and has a very large Apple logo in the middle.” He added that it was made in Utah and had Trump’s name engraved into a 24-karat gold base. Cook signed a plate at the bottom with the words “Made in America.”
It was a gift that Trump, who has long lectured corporations about moving manufacturing to the U.S., seems to have taken well. At the Oval Office event, Trump also told reporters that Apple, as well as any other company that opens factories in the U.S., will not be “charged” when the tariffs on semiconductors are implemented. It’s a big win for Apple, which has been the target of Trump’s personal ire over its supply chain for months.
The move is the latest salvo in a conflict that’s been spiking over the last few months. In the spring, Trump slammed Apple for shifting parts of its iPhone manufacturing operations to India rather than relocating production to the U.S. He later went so far as to promise that his trade war would mean “Made in America” iPhones. By May, Trump was openly bemoaning his “little problem with Tim Cook,” as he traveled in the Middle East. According to reports, Trump even warned Cook directly on a phone call: “We are treating you really good, we put up with all the plants you built in China for years. We are not interested in you building in India.”
But analysts have always been skeptical that such a shift was either practical or plausible. Moving assembly into the U.S. would be a major undertaking that, at best, would take years. It would also be exorbitantly expensive and would fundamentally change Apple’s business model. Despite skepticism, Trump’s administration suggested that the move was in the realm of the possible. Commerce Secretary Howard Lutnick gushed that Apple was looking into “robotic arms” to replicate the craftsmanship of Chinese factories on American soil.
In any case, Trump’s Tuesday comments indicate that he’s taken a step back from his demands. Trump had previously warned that Apple would face a 25 percent tariff if it didn’t start assembling iPhones in the U.S. Now, he says Apple’s move is “a significant step toward the ultimate goal of ensuring that iPhones sold in America also are made in America.” But for now, he seems to be willing to let off the gas.
Cook, for his part, has signaled that many iPhone parts, including semiconductors, glass, and Face ID modules, are manufactured in the U.S. He also suggested that the process was moving in the right direction for the U.S. economy. But he still offered no timeline for a possible domestic shift in iPhone assembly, and said it would be staying overseas “for a while.”
Such a playbook of vague promises and symbolic overtures has become familiar to Apple over the past four years. During Trump’s first term, Cook successfully charmed the president with the promise of domestic investment and sidestepped his more direct demands. In 2017, Trump tweeted that Apple would be building three “big, beautiful” plants in the U.S. Apple only built one, and that was for face masks, not consumer electronics. In 2019, Trump even took Cook on a victory tour of a Texas facility that was set to produce iPhones, only for Apple to instead preprogram the plant to make MacBook Pros.
Wednesday’s promises follow a similar pattern, with Apple promising to build a total of $600 billion in the U.S. over the next four years. It’s a big number, but one that analysts told Reuters is in line with Apple’s typical spending and that simply matches the amount Apple pledged during both the Biden administration and Trump’s previous term. In other words, Apple may be offering nothing new.
Trump has said that any company that doesn’t deliver on similar promises will see its products retroactively tariffed. For now, though, Apple is acting like its plans haven’t changed, spending as usual and keeping assembly abroad. The math on tariffs remains the same, and Trump isn’t forcing the issue—at least for now.






